Market Your Empty Office Space With Video And Give It A Healthy Boost

As you go from town to town a familiar sight is that of empty commercial office space. Serviced offices, managed and virtual offices of all sizes, appear to be sitting empty longer than in the past. This empty office space needs to find an occupier and without doubt this industry is highly competitive.

If your company supplies office space, are you aware of the many benefits that can be achieved by incorporating a short video of your available office space into your website?

With the high outgoings involved with maintaining an empty office space becoming a concern, along with the number of new commercial properties for rent increasing daily, it's vital to capitalise on all the marketing options available. Of course traditional printed collateral plays its part, alongside general website promotion and various other online and offline promotion, but with the new, faster broadband speeds, viewing videos online is a far more effective and pleasurable experience.

What are the gains to be had utilising video as part of my overall marketing strategy?

- Shows the property with the kind of detail that isn't possible with only still images.

- Shows a sense of realism that can make the property stand out in a crowd.

- Can also include local amenities and facilities in the video, which effectively shows nearby parks, shops, restaurants, coffee bars and lifestyle facilities (golf clubs, gyms etc.).

- Can give you an excellent and timely advantage over your competitors.

- A practical way for potential clients who are some distance away to gain a realistic insight into how the property looks and feels, prior to embarking on the journey to view.

- Makes your commercial office space rental company look up-to-date using the latest marketing techniques.

- A busy, buzzing office environment which is already partly let, can be conveyed way more accurately using video. Thriving offices, busy coffee shops and communal areas can all be shown to great effect.

- Finalised videos can also be uploaded to the likes of YouTube and other social film sharing sites free of charge, for additional, extremely valuable promotion.

The finished videos can easily be integrated into your current website and multiple videos showing various office developments would not be a problem, as file sizes are not large. There are some great media players on the market, many of which are free of charge, that can be used to display the finished video, again showing your business to be forward thinking and stylish with its marketing approach.

With the cost of technology constantly dropping over recent years, the cost of producing high quality, website ready videos reflects this. In the past, incorporating video into an overall marketing strategy would not have been something that everyone could have considered, but now with costs being far more manageable, and the advantages so great, it's well worth serious consideration.


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The author runs a digital design business in the UK and has rented office space in many areas. He recommends using the Offices For Rent Directory which includes video in many listings of the various Uk office provider companies. UK Serviced offices, virtual offices and managed office space are all in the directory.